From Invisible to Unmissable: How a Kiwi Business Transformed with SEO
When Sarah launched her handmade ceramics business in Hamilton, she did everything right — beautiful website, great products, solid branding. But after months of hard work, she had only a trickle of website traffic and even fewer sales.
She’d heard of SEO, but it felt technical, expensive, and out of reach.
Fast forward six months, and Sarah’s website now brings in daily sales from across New Zealand — and even a few international orders. So, what changed?
She partnered with a trusted SEO agency in New Zealand — and let the results speak for themselves.
Here’s how the journey unfolded (and how your business can do the same).
Step 1: Realizing That “Build It and They’ll Come” Doesn’t Work
Sarah thought having a website meant people would find her. But in a sea of competitors, being online isn’t enough. You need to be found. And in New Zealand, most people find businesses through — you guessed it — Google.
That’s where SEO comes in. It’s the difference between being on page 7 (invisible) and page 1 (unmissable).
Step 2: Choosing the Right SEO Agency in NZ
Sarah spoke to a few agencies, but most felt impersonal, confusing, or pushy. Then she found The Tech Tales — a team that spoke like real people, understood the NZ market, and focused on long-term growth, not overnight gimmicks.
We started with a free strategy session, no strings attached. Just clear advice and a custom roadmap tailored to her goals.
Step 3: Building the Foundation
Before anything fancy, we did the basics right:
✅ Fixed broken links and technical issues✅ Made her site faster and mobile-friendly✅ Optimized her pages for key ceramic-related search terms✅ Set up Google Analytics and Search Console so we could track progress
These changes alone improved her visibility without spending a cent on ads.
Step 4: Creating Content that Customers Actually Searched For
We found that people were Googling things like:
“Best handmade mugs NZ”
“Eco-friendly ceramics gift ideas”
“Where to buy pottery in New Zealand”
So we created blog content and product pages around those phrases — answering questions, showcasing her products, and gently guiding visitors to buy.
Result? Her traffic doubled in 2 months.
Step 5: Local SEO for More Foot Traffic
Sarah also wanted to attract customers to her weekend pop-ups and gallery stockists. So we optimized her Google Business Profile, added schema markup for local SEO, and built backlinks from NZ directories and craft blogs.
Now when someone searches “ceramics near me” in Hamilton — she’s right there on the map.
The Outcome?
🔹 220% increase in organic traffic🔹 Featured on two NZ lifestyle blogs🔹 3x more monthly sales — without increasing her marketing budget🔹 A growing list of loyal customers who found her through search
What Can You Learn From Sarah’s Story?
If you’re running a business in New Zealand and wondering whether SEO is worth it — the answer is yes. But not just any SEO. You need a partner who:
Understands Kiwi customers
Focuses on long-term growth
Doesn’t use spammy shortcuts
Gives you clear, jargon-free updates
That’s what we do at The Tech Tales.
Let’s write your success story next.🚀 Book a free SEO discovery session with our friendly NZ-based team today — and let’s make your business unmissable.